Understanding the needs and wants of pregnant women and mothers

Jul 14, 2014

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South Africa

Maternal, perinatal and under-5 mortality in South Africa remain high. It is estimated that 40% of all deaths are avoidable. With the ubiquity of mobile services in developing markets, value-added services such as mobile money and mobile health (mHealth) are increasingly offered as a more convenient and cheaper solution for people to access not only information but also actual financial and healthcare services.  

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